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TripAdvisor Cuts Hundreds of Jobs After Google Competition Bites

TripAdvisor is cutting hundreds of jobs underscoring the company's need to reduce costs as competition from Google intensifies. From a report: The online travel information provider is eliminating about 200 workers, Bloomberg reported, citing people familiar with the matter. The company had just over 3,800 staff at the end of September, according to data compiled by Bloomberg. A TripAdvisor spokesman declined to comment, but pointed to a recent earnings conference call in which the company said it was "prudently reducing and re-allocating expenses in certain parts of our business to preserve strong profitability." Google has launched new travel search tools that compete with TripAdvisor, while adding its own reviews of hotels, restaurants and other destinations. Google has also crammed the top of its mobile search results with more ads. This has forced many companies, including TripAdvisor, to buy more ads from the search giant to keep online traffic flowing.


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