Ring isn't just a product that allows users to surveil their neighbors. The company also uses it to surveil its customers. An investigation by EFF of the Ring doorbell app for Android found it to be packed with third-party trackers sending out a plethora of customers' personally identifiable information (PII). From the report, shared by reader AmiMoJo: Four main analytics and marketing companies were discovered to be receiving information such as the names, private IP addresses, mobile network carriers, persistent identifiers, and sensor data on the devices of paying customers. The danger in sending even small bits of information is that analytics and tracking companies are able to combine these bits together to form a unique picture of the user's device. This cohesive whole represents a fingerprint that follows the user as they interact with other apps and use their device, in essence providing trackers the ability to spy on what a user is doing in their digital lives and when they are doing it.
All this takes place without meaningful user notification or consent and, in most cases, no way to mitigate the damage done. Even when this information is not misused and employed for precisely its stated purpose (in most cases marketing), this can lead to a whole host of social ills. Ring has exhibited a pattern of behavior that attempts to mitigate exposure to criticism and scrutiny while benefiting from the wide array of customer data available to them. It has been able to do so by leveraging an image of the secure home, while profiting from a surveillance network which facilitates police departments' unprecedented access into the private lives of citizens, as we have previously covered. For consumers, this image has cultivated a sense of trust in Ring that should be shaken by the reality of how the app functions: not only does Ring mismanage consumer data, but it also intentionally hands over that data to trackers and data miners.
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All this takes place without meaningful user notification or consent and, in most cases, no way to mitigate the damage done. Even when this information is not misused and employed for precisely its stated purpose (in most cases marketing), this can lead to a whole host of social ills. Ring has exhibited a pattern of behavior that attempts to mitigate exposure to criticism and scrutiny while benefiting from the wide array of customer data available to them. It has been able to do so by leveraging an image of the secure home, while profiting from a surveillance network which facilitates police departments' unprecedented access into the private lives of citizens, as we have previously covered. For consumers, this image has cultivated a sense of trust in Ring that should be shaken by the reality of how the app functions: not only does Ring mismanage consumer data, but it also intentionally hands over that data to trackers and data miners.
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