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3D TV Tells You Everything About This Decade's Tech

You don't need special glasses to see what it looks like when smart people run out of ideas. From a column: The breakout hit of the Consumer Electronics Show in 2010 was a television set. Hard to believe now, maybe, but it's true; for one shining moment, the Toshiba Cell TV was the most exciting new thing in tech. Its name invoked the overkill processors inside. It was one of the first sets to promise "Net TV Channels" that would let you stream directly from Netflix or Pandora. And it could show pictures in three dimensions. [...] Five years later, 3D TV was dead. You probably haven't thought about it since then, if you even did before. But there's maybe no better totem for the last decade of consumer technology. It's what happens when smart people run out of ideas, the last gasp before aspiration gives way to commoditization. It was the dawn of all-internet everything, and all the privacy violations inherent in that. And it steadfastly ignored how human beings actually use technology, because doing so meant companies could charge more for it.

What I remember most from those press conferences in 2010 was the assuredness that millions of people somehow actively wanted to have to put glasses on their faces in order to watch television. Even then, it made no sense. TV viewing has always been a large passive experience, something to do while you're doing other things. And besides that, only certain types of shows -- movies, maybe some sports -- actually benefited from 3D in the first place. Or would, if the television sets were any good; most of the early ones stuttered and flickered even when you sat dead center in front of them. Stray a few feet to either side, and the viewing angle shot the experience altogether. It gets worse. Different manufacturers backed different 3D TV formats and technologies, meaning one set of glasses wouldn't necessarily work on a competitor's set. The simple act of watching in 3D caused eye strain in a significant chunk of the population. And the list of available things to watch never hit critical mass.


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